Work - in - Progress The Internet and Internationalization : Nova Scotia SMEs

Internationalization processes in the context of the Internet economy are examined. Case study research was conducted with six Nova Scotia SMEs. Findings from this exploratory study include (1) stage-based theories do not reflect company experience, (2) multi-domestic marketing strategies appear dominant, and (3) location and country-of-origin effects persist, in the online environment. Thus, while the Internet may offer global reach, commerce is still conducted locally. The paper also notes a number of challenges faced by Internet-based companies as they expand their business interests, as well as ideas for future research. Internet & internationalization / 1